Peran PR 2.0 dalam mengatasi trust issue pada e-commerce, suatu tantangan bagi pebisnis online di Indonesia = PR 2.0 role in resolving trust issue on e-commerce a challenge for on-line business in Indonesia

Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline

Customer preference analysis on fashion online shops using the kano model and conjoint analysis

Pengaruh electronic word-of-mouth (e-WOM) terhadap e-reputation pada industri e-commerce Indonesia = The effect of electronic word-of-mouth (e-WOM) on e-reputation in the Indonesian e-commerce industry.

Pengaruh Electronic Word-of-Mouth terhadap Consumer Purchase Decision pada Aktivitas E-Commerce dari Perspektif Consumer Characteristic di Kalangan Mahasiswa Indonesia = The Influence of Electronic Word-of-Mouth on Consumer Purchase Decision in E-Commerce Activities from The Perspective of Consumer Characteristic Among Undergraduate Students in Indonesia