Entertainment Need dan Intention to Purchase Album dan Merchandise: Peran Mediasi Attitude terhadap K-Pop = Entertainment Need and Intention to Purchase Album and Merchandise: The Mediating Role of Attitude towards K-Pop

Pengaruh celebrity brand dan user personality congruence dalam celebrity endorsement terhadap brand attitude dan dampaknya pada brand purchase intention: studi pada kolaborasi lipstick lokal Indie SAS C dengan Tyna Kanna Mirdad dalam sosial media Instagram = The impact of celebrity brand and user personality congruence on brand attitude and the impact on brand purchase intention: study on local Indie lipstick SAS collaboration with Tyna Kanna Mirdad in social media Instagram

Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar

Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement

Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention