Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces

Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce

Analisis pengaruh faktor-faktor gamification dan enjoyment dalam Shopee Games terhadap online purchase intention pada aplikasi Shopee = The effect of gamification factors and enjoyment in Shopee Games towards online purchase intention on Shopee application

Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users

Exploring the role of gamification towards consumer engagement and intention to buy through mobile app: case study: Shopee = Mengeksplorasi peran gamifikasi terhadap keterlibatan konsumen dan niat membeli melalui aplikasi seluler: studi kasus: Shopee