Salvinna Alithea
Purchase intention melalui desire for food dan perceived of convenience selama pandemi COVID-19: studi pada konsumen Cloud Kitchen Hangry = The effect of online menu and perception of risk on purchase intention through desire for food and perceived of convenience during the COVID-19 pandemic: study on Hangry Cloud Kitchen consumer
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Stefanny Octavia
Strategi Marketing By.Painters dalam Perspektif e-WOM = Marketing Strategy by By.Painters in e-WOM Perspective
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Flora Arifahsasti
Kebijakan pemasaran ritel Shiseido selama masa pandemi COVID-19 = Shiseido’s retail marketing policy during the pandemic COVID-19
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2022
 UI - Tesis (Membership)
Luvina Alya Syakira
Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Maharani Dwi Astuti
Upaya Komersial Layanan Kereta Rel Listrik (KRL) Pada Masa Pandemi Covid-19 Melalui Pendekatan Strategi Marketing Mix 7P = Commercial Efforts for Electric Multiple Unit Train (KRL) Services During The Covid-19 Pandemic Through The Marketing Mix 7P Strategies Approach
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)