Yusuf Hakim
Analisis pengaruh corporate social responsibility terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation: studi kasus: Go-jek = The effect of corporate social responsibility toward corporate brand equity mediated through corporate brand credibility and reputation: case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Mutia Nurazizah Rachmawati
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Mutia Nurazizah Rachmawati
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Okki Rianayu Anjani
Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
M. Amar Ma`ruf
Analisa brand equity kartu seluler Indosat (Matrix, Mentari, IM3) menggunakan brand equity ten
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)