Nadia Izzati
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Indah Tri Novita
Analisis Pengaruh Media Sosial Terhadap Loyalitas Merek (Studi: Fan Page Facebook Susu Pertumbuhan di Indonesia) = The Analysis of Social Media Effect to Brand Loyalty (Study Case: Facebook Fan Page for Growing Up Milk in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Dita Sari Suwandi
Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Nindya Kinanti
Pengaruh Perceived Brand Value terhadap Brand Loyalty pada Sustainable Brand dan Conventional Brand = The Influence of Perceived Brand Value on Brand Loyalty for Sustainable and Conventional Brand.
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2020
 UI - Tesis (Membership)
Bana Satria Purwanto
Pengaruh Brand Experience, Brand Personality, Brand Prestige terhadap Brand Loyalty melalui Brand Trust dan Customer Satisfaction (Studi pada Pengguna Sepeda Motor Honda CBR150R di Jakarta) = The Effect of Brand Experience, Brand Personality, Brand Prestige on Brand Loyalty through Brand Trust and Customer Satisfaction (Studies on Honda CBR150R Motorcycle Users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)