Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Sofi Safiensa
Analisis Strategi Social Media Marketing dalam Membangun dan Menjaga Customer-Brand Relationship pada Brand Skin Game di Instagram = Analysis of Social Media Marketing Strategy in Building and Maintaining Customer-Brand Relationships on Skin Game Brand on Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Zalva Putri Naildy
Pengaruh Social Media Marketing Activities Brand Somethinc Terhadap Customer Responses Melalui Brand Equity Pada Pengguna di DKI Jakarta = The Effect of Social Media Marketing Activities Beauty Product Brand Somethinc on Brand Equity and Customer Responses in the User on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Apta Archie Inayasari
Pengaruh Penerapan Pemasaran Media Sosial terhadap Perkembangan Bisnis dengan Kondisi Fasilitas, Biaya, Kompatibilitas, Persepsi Kegunaan, dan Persepsi Kemudahan Penggunaan sebagai Variabel Anteseden (Studi pada UKM Bidang Kuliner di DKI Jakarta) = The Influence of Social Media Marketing Adoption on Business Growth with Facility Conditions, Cost, Compatibility, Perceived Usefulness, and Perceived Ease-of-Use as Antecedents Variables (Study on Culinary SME in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership