Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Jonathan Rhenardy
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Zalva Putri Naildy
Pengaruh Social Media Marketing Activities Brand Somethinc Terhadap Customer Responses Melalui Brand Equity Pada Pengguna di DKI Jakarta = The Effect of Social Media Marketing Activities Beauty Product Brand Somethinc on Brand Equity and Customer Responses in the User on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Apta Archie Inayasari
Pengaruh Penerapan Pemasaran Media Sosial terhadap Perkembangan Bisnis dengan Kondisi Fasilitas, Biaya, Kompatibilitas, Persepsi Kegunaan, dan Persepsi Kemudahan Penggunaan sebagai Variabel Anteseden (Studi pada UKM Bidang Kuliner di DKI Jakarta) = The Influence of Social Media Marketing Adoption on Business Growth with Facility Conditions, Cost, Compatibility, Perceived Usefulness, and Perceived Ease-of-Use as Antecedents Variables (Study on Culinary SME in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership