Gita Novia Riani
Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Iksan Basuki
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Asri Andiani
Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Appleā€™s Users in Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Fahmie Rahman
Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership