Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)

PENGARUH BRAND IMAGE APPLE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM PRODUK IPHONE (Studi pada Pembeli iPhone di Wilayah DKI Jakarta) = Effect of Apple Brand Image on the Willingness to Pay a Price Premium for iPhone Products (Study on iPhone Buyers in the DKI Jakarta Area)

Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag

Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Analisis willingness to pay wtp pengguna Bus Trans Anggrek Circle line di Kota Tangerang Selatan = Analysis of willingness to pay wtp user of Bus Trans Anggrek Circle line in South Tangerang City