B2c vs c2c: premium willingness to pay diantara dua model bisnis e-commerce = B2c vs c2c willingness to pay premium between two e-commerce business models

Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar

Analisis faktor-faktor yang mempengaruhi perilaku berbelanja online pada situs e-commerce B2C di Indonesia = Factors analysis influencing online shopping behavior on B2C e-commerce sites in Indonesia

Pengaruh perilaku konsumen dalam kegiatan shopping cart abandonment pada e-commerce = The impact of consumer behavior in shopping cart abandonment activities on e-commerce

Analisis online purchase intention situs e-commerce pada konsumen generasi x = Analysis of online purchase intention of e-commerce on generation x consumers