Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name

Pengukuran ekuitas merek stasiun televisi X dengan menggunakan metode ekuitrak sebagai dasar perumusan strategi = Measurement of brand equity in television station X using ekuitrak method as the foundation of strategy development

Pengukuran ekuitas merek situs berita online X dengan pendekatan costumer based brand equity guna perumusan strategi merek

Aplikasi ekuitas merek pelanggan bali dan lombok sebagai merek destinasi = The application of customer based brand equity bali and lombok as destination brand

Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek