Analisis pengaruh customer participation terhadap brand loyalty melalui customer-brand engagement dengan customer involvement sebagai moderasi (Studi pada online brand community levi’s di jabodetabek) = Analysis of the influence of customer participation on brand loyalty through customer-brand engagement with customer involvement as moderating (Study on levi’s instagram online brand community in jabodetabek).

Analisis Pengaruh Elemen-Elemen Gamification terhadap Brand Loyalty dimediasi Customer Engagement: Survei pada Pengguna Aplikasi Mobile Shopee Indonesia = Analysis of Influence of Gamification Elements on Brand Loyalty Mediated by Customer Engagement: A Survey on Shopee Indonesia Mobile App Users

Pengaruh Intensi Adopsi Gamification pada Brand Awareness dan Brand Loyalty Industri Pariwisata Indonesia = The Impact of Gamification Adoption Intention on Brand Awareness and Brand Loyalty of Indonesia's Tourism Industry

Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty

Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )