Anida Dwi Kusumawardhani
Analisis pengaruh customer participation terhadap brand loyalty melalui customer-brand engagement dengan customer involvement sebagai moderasi (Studi pada online brand community levi’s di jabodetabek) = Analysis of the influence of customer participation on brand loyalty through customer-brand engagement with customer involvement as moderating (Study on levi’s instagram online brand community in jabodetabek).
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Joseph Julian Aslan
Pengaruh Intensi Adopsi Gamification pada Brand Awareness dan Brand Loyalty Industri Pariwisata Indonesia = The Impact of Gamification Adoption Intention on Brand Awareness and Brand Loyalty of Indonesia's Tourism Industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Muhammad Dino Putra Nurcahya
Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Muhammad Fahrezi
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Khalisha Azzahra
Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership