Nadhira Riska Maulina
Pengelompokkan pengguna mesin kasir modern berdasarkan perilaku pelanggan dengan pendekatan data mining = Data mining approach for clustering modern cash register machine's customers based on customer behavior
Fakultas Teknik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Renata Tursina
Segmentasi pelanggan seluler berdasarkan customer lifetime value dengan menggunakan metode k means = Telecom market segmentation based on customer lifetime value with k means algorithm / Renata Tursina
2014
 UI - Skripsi (Membership)
Indriana Adani
Audit atas penjualan dan program loyalitas pelanggan pada Department Store A = Audit of sales and customer loyalty program of Department Store A
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tugas Akhir
Griffin, Jill
Customer loyalty : menumbuhkan dan mempertahankan kesetiaan pelanggan
Erlangga, 2005
 Buku Teks
Muhammad Dino Putra Nurcahya
Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)