Annisa Nur Muslimah Koswara
Pengaruh faktor-faktor city branding Bandung Smart City terhadap personal branding Ridwan Kamil = The influence of city brandng's factors of Bandung Smart City towards Ridwan Kamil's personal branding as a major of Bandung City
Universitas Indonesia, 2018
 UI - Tesis (Membership)
Zaken Azizi
Pengaruh personal branding Yusril Ihza Mahendra pada twitter terhadap pembentukan source credibility dan pengaruhnya terhadap brand awareness Ihza & Ihza Law Firm = The relation of Yusril Ihza Mahendra personal branding on twitter with source credibility and its influence on Ihza & Ihza Law Firm brand awareness
2018
 UI - Tesis (Membership)
Abdul Hafiz Mugni
Pengaruh emotional branding terhadap loyalitas merek: studi terhadap sepatu futsal Specs = The influence of emotional branding towards brand loyalty: study on Specs futsal shoes
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Estu Widyamurti
Hubungan personal branding dengan pembentukan kredibilitas endorser dan pengaruhnya terhadap brand awareness personal branding andra alodita untuk merek cotton ink = Link between personal branding and endorser credibility to create brand awareness of product andra alodita s personal branding for brand cotton ink / Estu Widyamurti
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)