Teddy Bertrand
Antecedents dari attitude toward influencer dan pengaruhnya terhadap brand attitude dan purchase intention pada audiens di Indonesia = Antecedents of attitude toward influencer and the impact on brand attitude and purchase intention of audiences in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Wulandari Cahyaning Rahayu
Pengaruh Sikap terhadap Iklan Sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Attitude Toward Advertisement as A Mediator Between Credibility`s Influencer Instagram and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi Membership
Diana Lestari
Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Siska Anugrah
Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan Brand Loyalty, Brand Awareness, dan Purchase Intention pada Brand Fashion di Indonesia = The Role of Influencer Marketing and Online Customer Reviews on Brand Attitude in Increasing Brand Loyalty, Brand Awareness, and Purchase Intention for Fashion Brands in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Thalia Zamira
Pengaruh Rasa Percaya Konsumen terhadap Influencer Instagram sebagai Moderator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Consumer's Trust in Instagram Influencers as a Moderator between Instagram Influencer Credibility and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi Membership