Antecedents dari Attitude Toward Influencer dan Pengaruhnya Terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia = Antecedents of Attitude Toward Influencer and The Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia

Pengaruh Sikap terhadap Iklan Sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Attitude Toward Advertisement as A Mediator Between Credibility`s Influencer Instagram and Purchase Intention

Analisis Pengaruh Consumer?s Brand Attitude terhadap Purchase Intention pada Merek Milik Influencer di Indonesia = Analysis of Consumer’s Brand Attitude on Purchase Intention towards Influencer Owned Brand in Indonesia

Pengaruh Trustwothiness Seorang Influencer, Customer Citizenship Behaviour, Customer Participation Behaviour, dan Expected Brand Value, terhadap Purchase Intention dalam High Involvement Product = Influencer's Trustworthiness, Customer Citizenship Behaviour, Customer Participation Behaviour, and Expected Brand Value towards Purchase Intention on High Involvement Product

Pengaruh Pemasaran Influencer terhadap Niat Beli Generasi Z pada Youtuber Lifestyle = The Effect of Influencer Marketing on Generation Z Purchase Intention on Youtuber Lifestyle