Pengujian materi iklan dengan menggunakan metode diskusi terarah (focused group discussion) : studi kasus uji materi iklan Indonsat tahun 2002

Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement

Efikasi privasi dan kesadaran sosial: implikasi dari masalah privasi terhadap intensi pengguna media sosial = Privacy self-efficacy and social awareness: the implication of privacy concern towards user's intention to use social media

Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram