Ulfahruri Rosdiana Allorhogesti
Pengaruh strategi integrated marketing communication (IMC) terhadap brand knowledge (studi pada produk nutrisari W'dank) = The influence of integrated marketing communication strategies toward consumers brand knowledge study of nutrisari W'dank product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Nabilah Nisrina
Pengaruh Integrated Marketing Communication terhadap Sustainable Consumer Behavior melalui Sustainable Brand Image dalam Industri Retail "Superindo" = The Influence of Integrated Marketing Communication (IMC) and Sustainable Brand Image on Sustainable Consumer Behavior
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Tesis Membership
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks SO
Filriady Kusmara
Analisis komunikasi pemasaran terpadu imc pada idol grup jkt48 studi deskriptif pada kegiatan pilar imc dalam mengelola komunitas merek jkt48 = Analysis of the marketing communication imc on idol group jkt48 descriptive studies of imc pillars on managing community brand of jkt48
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Adinda Nur Shadrina Firman
Analisis Proses dan Implementasi Integrated Marketing Communication Konser “Faith in The Future World Tour 2024 Jakarta” = The Process and Implementation of the Integrated Marketing Communication Analysis for the "Faith in The Future World Tour 2024 Jakarta" Concert
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja