Analisis pengaruh live-streamers interaction, professionalism, price discount dan E-WOM terhadap purchase intention dengan peran mediasi consumer trust pada live streaming shopping dalam social commerce platform = Analysis the effect of live-streamers interaction, professionalism, price discount and E-WOM on purchase intention with the mediation role of consumer trust in live streaming shopping in social commerce platforms

Meningkatkan Kecenderungan Pembelian Impulsif dalam Live Streaming di E-commerce: Peran Customer Engagement, Emotional Support, dan Deal Proneness = Enhancing Impulsive Buying Tendency in Live Streaming E-commerce: The Role of Customer Engagement, Emotional Support, and Deal Proneness

Antecedents of customer engagement and purchase intention of food and beverage products on live streaming commerce = Anteseden keterlibatan pelanggan dan niat pembelian produk makanan dan minuman di live streaming commerce

Pengaruh Perceived Value Terhadap Continuous Purchase Intention Konsumen Pada Live Streaming E-Commerce-Peran Mediasi Consumer Trust Pada Streamer = The Influence Of Perceived Value on Continuous Purchase Intention of Consumers In Live Streaming E-Commerce-The Mediating Role of Consumer Trust in Streamers

Analisis Pengaruh Live Streaming terhadap Purchase Intention Wanita di Jabodetabek pada Produk Kosmetik di Social Commerce TikTok = Analysis of The Influence of Live Streaming on Female Purchase Intention Towards Cosmetic Products in TikTok Social Commerce