The CRM handbook : a business guide to customer relationship management

Customer relationship management (CRM) & customer intelligence pada industri perbankan

Customer Relationship Marketing

Strategi Customer Relationship Manager (CRM) untuk mempertahankan loyalitas konsumen melalui pengelolaan database konsumen sebagai strategi pemasaran produk Pediasure, PT. Abbott Indonesia (Divisi Nutrition) = CRM Strategy to Maintain Customer Loyalty through Managing Consumer Database in order to Support Pediasure Marketing Strategy at PT. Abbott Indonesia

Analisis kualitas pelayanan pelanggan pada perusahaan berdasarkan Sistem Customer Relationship Marketing (CRM) untuk meningkatkan citra perusahaan (Studi pada Call Center Infomedia)