Peran Modal Kultural Influencer pada Trust Audiens terhadap Endorsement dalam Menentukan Keputusan Belanja Online = The Role of Influencer's Cultural Capital on Audience's Trust to Endorsement in Determining Online Purchase

Pengaruh online customer review terhadap online purchase intention produk skincare COSRX pada generasi milenial di DKI Jakarta = The effect of online customer reviews on online purchase intention of COSRX skincare products among millennials in DKI Jakarta

Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase Intention Konsumen pada Brand Fashion Lokal Wanita = Factor Analysis of Attitude Toward TikTok Fashion Influencers Against Brand Attitude and Consumer Purchase Intention on Local Women's Fashion Brands

Online Self-disclosure pada Influencer Endorsement (Studi Kasus Closeup Endorsement di Instagram Clairine Clay) = Online Self-disclosure on Influencer Endorsement (Case Study of Closeup Endorsement on Clairine Clay's Instagram)

Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention