Peran Modal Kultural Influencer pada Trust Audiens terhadap Endorsement dalam Menentukan Keputusan Belanja Online = The Role of Influencer's Cultural Capital on Audience's Trust to Endorsement in Determining Online Purchase

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Study on Gen Z = Pengaruh Electronic Word of Mouth terhadap Niat Beli Merek Skincare Lokal di TikTok: Study mengenai Gen Z

Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z

Online Self-disclosure pada Influencer Endorsement (Studi Kasus Closeup Endorsement di Instagram Clairine Clay) = Online Self-disclosure on Influencer Endorsement (Case Study of Closeup Endorsement on Clairine Clay's Instagram)

Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase Intention Konsumen pada Brand Fashion Lokal Wanita = Factor Analysis of Attitude Toward TikTok Fashion Influencers Against Brand Attitude and Consumer Purchase Intention on Local Women's Fashion Brands