Amanda Puspita Aprilia
Pengaruh Celebrity Endorsement Terhadap Place Attachment Melalui Brand Equity, Studi Peragaan Busana Jalanan Citayam Fashion Week = The Effect of Celebrity Endorsement on Place Attachment through Brand Equity, Study on Citayam Fashion Week as a Street Fashion Show
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Elisabeth Yektiomi
Pengaruh penggunaan Celebrity Endorsement pada brand image dalam industri fashion = Celebrity endorsements influence on brand image in the fashion industry
2019
 UI - Makalah dan Kertas Kerja
Ricardo Taufano
Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership
Muhammad Aqsa
PEMASARAN MEDIA SOSIAL SELEBRITI: PENGARUH KREDIBILITAS DAN HUBUNGAN PARA-SOSIAL TERHADAP NIAT PEMBELIAN, MENGGUNAKAN BLACKPINK SEBAGAI ENDORSER = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Purchase Intention, Using Blakcpink as an Endorser
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Sekti Wira Adhityo
The Role of celebrity and micro celebrity influence endorsement in customer purchasing decision = Pengaruh dukungan selebriti dan mikro-selebriti terhadap keputusan pembelian
2019
 UI - Makalah dan Kertas Kerja