Amanda Puspita Aprilia
Pengaruh Celebrity Endorsement Terhadap Place Attachment Melalui Brand Equity, Studi Peragaan Busana Jalanan Citayam Fashion Week = The Effect of Celebrity Endorsement on Place Attachment through Brand Equity, Study on Citayam Fashion Week as a Street Fashion Show
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Elisabeth Yektiomi
Pengaruh penggunaan Celebrity Endorsement pada brand image dalam industri fashion = Celebrity endorsements influence on brand image in the fashion industry
2019
 UI - Makalah dan Kertas Kerja
Ricardo Taufano
Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis (Membership)
Muhammad Aqsa
PEMASARAN MEDIA SOSIAL SELEBRITI: PENGARUH KREDIBILITAS DAN HUBUNGAN PARA-SOSIAL TERHADAP NIAT PEMBELIAN, MENGGUNAKAN BLACKPINK SEBAGAI ENDORSER = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Purchase Intention, Using Blakcpink as an Endorser
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Kartika Putri Hanafi
Analisis meaning transfer process dalam penggunaan celebrity endorsement (studi penggunaan Andien Aisyah sebagai brand ambassador Cetaphil melalui media sosial instagram = Meaning transfer process analysis in celebrity endorsement (study of Andien Aisyah as brand ambassador of Cetaphil through social media instagram / Kartika Putri Hanafi
2018
 UI - Tesis (Membership)