Analisis pengaruh ketergantungan (dependency) pada smartphone dan dampaknya pada perilaku pembelian (purchase behaviour). Studi kasus: Mahasiswa Universitas Indonesia pengguna iphone dan pengguna Samsung Android = Analysis effect of dependency and its impact on the smartphone purchase behaviour case study iphone users and Samsung Android users Student of University of Indonesia .

Pengaruh Self Construal terhadap Konsumsi Barang Mewah dengan Pembelian Online vs Offline = The Effect of Self Construal on Luxury Consumption with Online vs. Offline Purchase

Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service

Analisis Faktor Pre-Adoption & Post-Adoption yang Memengaruhi Continuance Usage pada Aplikasi Mobile Online Travel Agency (OTA) = Analysis of Pre-adoption & Post-Adoption Factors Affecting Continuance Usage on Mobile Online Travel Agency (OTA) Applications

Analisis Pengaruh Incentive-Based Mobile Fitness App terhadap Continuance Usage Intention Pengguna: Efek Moderasi Jenis Kelamin = Analysis of the Effect of Incentive-Based Mobile Fitness App on User's Continuous Use Intention: Gender as a Moderation Effect