Consumer demographics and behaviour: markets are people

Pengaruh Kredibilitas Sumber (Source Credibility), Identitas Sosial (Social Identity) dan Story Telling Terhadap Niat beli Konsumen = Impact of Source credibility, Identity Social identity and Story telling Against Consumer Buying Interests

Perilaku konsumtif di media sosial: kajian gaya busana penyanyi Syahrini di media instagram = Consumer behavior in social media study on syahrini s fashion in instagram

Pengaruh social influence terhadap consumer ethnocentrism = The impact of social influence on consumer ethnocentrism

Implementasi strategi Omnichannel advertising sebagai solusi pergeseran consumer behavior (studi tentang digital tourism platform `Atourin` pada tahun 2020) = Implementation of Omnichannel advertising strategy as a solution for shifting consumer behavior (study on digital tourism platform `Atourin` in 2020)