Consumer demographics and behaviour: markets are people

Pengaruh Kredibilitas Sumber (Source Credibility), Identitas Sosial (Social Identity) dan Story Telling Terhadap Niat beli Konsumen = Impact of Source credibility, Identity Social identity and Story telling Against Consumer Buying Interests

Pengaruh social influence terhadap consumer ethnocentrism = The impact of social influence on consumer ethnocentrism

Analisis faktor yang mempengaruhi konsumen dalam melakukan pembelian produk musik digital = The analysis of factors that influence consumer in purchase digital music

Analisis pengaruh brand gender terhadap consumer based brand equity dengan peranan brand love & brand engagement pada digital wallet melalui sosial media Instagram = Analysis brand gender to consumer based brand equity the mediating roll of brand love & brand engagement on digital wallet through sosial media Instagram