Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
Buku Teks
The marketing of industrial products / edited by Norman Hart
McGraw-Hill c, 1984
Buku Teks
Recent trends in marketing issues: melihat tren pemasaran untuk memperbesar pangsa pasar
oleh Darmadi Durianto ... [and others]
Gramedia Pustaka Utama, 2005
Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
Buku Teks