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Basic marketing research
The Dryden Press, 1996
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Basic marketing research : a decision-making approach
Prentice-Hall, 2006
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Cheskin, Louis
Basic for marketing decision : through controlled motivation research/ Louis Cheskin
Live Right , 1961
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Crisp, Richard D.
Marketing research
McGraw-Hill, 1957
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Aaker, David A.
Marketing research
John Wiley & Sons, 2000
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