Busch, Paul S.
Marketing : strategic foundations
Richard D. Irwin, 1975
Buku Teks SO
Kerin, Roger A.
Marketing
McGraw-Hill, 2003
Multimedia
Churchill, Gilbert A.
Marketing research : methodological foundations
Dryden Press, 1995
Buku Teks SO
Cateora, Philip R.
International marketing
McGraw-Hill, 2005
Multimedia
McCarthy, E. Jerome
Essentials of marketing
Richard D. Irwin, 1988
Buku Teks SO