Fitzroy, Peter T.
Analytical methods for marketing management / Peter T. FitzRoy
McGraw-Hill, 1976
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Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Guiltinan, Joseph P.
Marketing management: strategies and programs/Joseph P. Guiltinan, Gordon W. Paul
New York McGraw-Hill 1983,
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Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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Boyd, Harper W., Jr.
Marketing management/ by Harper W. Boyd J. and William F. Massy
New York, N.Y. , Harcourt Brace Jovanovich
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