Cahlill, Dennis J
Squeezing a New Service Into a Crowded Market : Suatu Rtategi Pemasaran dalam Pasar yang Kompetitif
Buku Teks
Steger, Manfred B
Globalisme: bangkitnya ideologi pasar = Globalism, the new market ideology
Lafadl Pustaka, 2006
Buku Teks
Henderson, Ronald Frank
The new issue market and the finance of industry
Bowes and Bowes, 1951
Buku Teks
Choffray, Jean-Marie
Market planning for new industrial products
John Wiley, 1980
Buku Teks
Friedman, Thomas L.
Hot, flat, and crowded
Farrar, Straus and Giroux, 2008
Buku Teks