Scott, David T.
The new rules of lead generation: proven strategies to maximize marketing ROI
[American Management Association, ], 2013
 eBooks
Guiltinan, Joseph P.
Readings in marketing strategies and programs
McGraw-Hill, 1982
 Buku Teks
Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
 Buku Teks
Preparing for the new decade / Larry W. Jones, Franz A. Nowotny, guest editors
Jossey-Bass, 1979
 Buku Teks
Marketing strategies in Indonesia comparative study
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 1976
 UI - Disertasi (Membership)