Assael, Henry
Consumer behavior and marketing action
 Buku Teks
Effective marketing action
edited by David W. Ewing
Harper & Brothers, 1958
 Buku Teks SO
Hart, Keith
Putting marketing ideas into action
Library Association Publishing, 1999
 Buku Teks SO
Britt, Steuart Henderson
Marketing management and administration action
McGraw-Hill, 1978
 Buku Teks
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks