Jusuf Panglaykim, 1922-1986
Trends in marketing
Yayasan Proklamasi, 1974
 Buku Teks
Jusuf Panglaykim, 1922-1986
Trends in marketing
Centre for Strategic and International Studies, 1974
 Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
 Buku Teks
Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
 Buku Teks
Lovelock, Christopher H.
Services marketing
Pearson Prentice Hall, 2001
 Buku Teks