Analisis elemen ekuitas merek sepeda motor honda di kalangan konsumennya (studi kasus di lima wilayah DKI Jakarta)

Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation

Analisis elemen-elemen ekuitas merk produk fashion apparel C59

Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta

Pengembangan model dinamis ekuitas merek sebagai media evaluasi strategi branding 6P : studi kasus produk FMCG = System dynamic model of brand equity to evaluate 6P branding strategy : study case of Fast Moving Consumer Goods Product