Bustanul Arifin
Evaluasi Efektivitas Strategi Positioning Produk Simpanan Bank BRI ( Studi Kasus Produk Simpanan Bank di Wilayah Jakarta Barat dan Tangerang) = Evaluating of Effectiveness Positioning BRI’s Savings Product (Case Studies: Saving Products in rural areas, sub-urban and urban areas in West Jakarta and Tangerang)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis (Membership)
Filza Alifah Hasny
Analisa Positioning Panggilaja.com Melalui Persepsi Konsumen di Wilayah Jakarta (Studi Kasus Pada PT. Angkasa Pura Support) = The Analysis of Positioning Panggilaja.com through Consumer's Perception in Jakarta (A Case Study on Angkasa Pura Support Ltd)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Ries, Al
Positioning : the battle for your mind
McGraw-Hill, 1986
 Buku Teks
Trout, Jack
The New positioning : the latest on the worlds # 1 business strategy
McGraw-Hill, 1996
 Buku Teks
Ries, Al
Positioning : the battle for your mind : edisi ulang tahun ke-20
Salemba Empat, 2002
 Buku Teks