Dewi Melani Setyaningrum
Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Maghfira Fauziah Neuville
Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Isnaeni Nurullah
Pengaruh influencer dalam meningkatkan brand awareness dan keputusan pembelian konsumen (studi kasus: fashion blogger Diana Rikasari dan brand up Shoes) = The effect of influencer to increase brand awareness and consumer purchase decision (case study : fashion blogger Diana Rikasari and brand up Shoes)
2016
 UI - Tesis Membership
Sindhu Bhagaskara
Pengaruh Implementasi Praktik Sustainability terhadap Persepsi Merek Barang dan Keputusan Pembelian pada Generasi Y Dan Z = Impact of Sustainability Practice Implementation towards Luxury Brand Perception and Purchase Decision on Generation Y and Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Turgenev, Ivan Sergeyevich
A sportsman's notebook
Everyman's Library, 1992
 Buku Teks SO