Hansen, Harry L.
Marketing, text, cases and readings
Richard D. Irwin, 1964
 Buku Teks
Hansen, Harry L.
Marketing: a text, cases and readings
Richard D. Irwin, 1956
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Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
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Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
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Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
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