Dahringer, Lee D.
International marketing : a global perspective
Addison-Wesley, 1991
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Kotler, Philip
Principles of marketing
Pearson, 2014
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Kotler, Philip
Prinsip-prinsip pemasaran; Jilid 2 = Principles of marketing
Erlangga, 2008
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Kotler, Philip
Prinsip-prinsip pemasaran, Jilid 1 = Principles of marketing
Erlangga, 2008
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Armstrong, Gary (Gary M.)
Marketing: an introduction an Asian perspective
Prentice-Hall, 2005
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