Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
 Buku Teks SO
Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks SO
Bagozzi, Richard P.
Causal models in marketing / Richard P. Bagazzi
N.Y. John Wiley , 1980
 Buku Teks SO
Baker, Michael J.
Research for marketing
Macmillan, 1991
 Buku Teks SO
Kress, George
Marketing research
Prentice-Hall, 1988
 Buku Teks SO