Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
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Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
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Bagozzi, Richard P.
Causal models in marketing / Richard P. Bagazzi
N.Y. John Wiley , 1980
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Baker, Michael J.
Research for marketing
Macmillan, 1991
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Kress, George
Marketing research
Prentice-Hall, 1988
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