Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions
Prentice-Hall, 1991
Buku Teks
Urban, Glen L.
Advanced marketing strategy: phenomena, analysis, decisions
Prentice-Hall, 1991
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Palda, Kristian S.
Economic analysis for marketing decisions
Prentice-Hall, 1969
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Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
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Dyer, Robert F.
An analytic approach to marketing decisions
Prentice-Hall International, 1991
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