Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
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Uhl, Kenneth P.
Marketing research : information systems and decision making
John Wiley & Sons, 1969
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Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
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Danah Zohar
Spiritual capital : memperdayakan SQ dunia bisnis / Danah Zohar, Ian Marshall
Mizan, 2005
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Cheskin, Louis
Why people by : motivation research and its successful application
Liveright, 1959
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