Marketing research : information systems and decision making

Principles of marketing research / edited, Richard P. Bagozzi

Cosumer behavior and marketing action

Spiritual capital : memperdayakan SQ dunia bisnis / Danah Zohar, Ian Marshall

Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing