Gaedeke, Ralph M.
Consumerism : viewpoints from business, government, and the public interest
Canfield Press , 1972
Buku Teks SO
Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor
Prentice-Hall, 1998
Buku Teks SO
Mowen, John C.
Consumer behavior / John C. Mowen
Prentince Hall, 1995
Buku Teks SO
Leinwand, Gerald
The consumer: a shocking and informative expose of fraudulent marketing practices and seductive selling gimmicks / Geral Leinwand
Washington Square Press, 1970
Buku Teks
Mowen, John C.
Consumer Behavior/ John C Mowen
Macmillan, 1999
Buku Teks SO