Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant

Electronic word of mouth kampanye dietkantongplastik (pengaruh terhadap pengetahuan, sikap, dan niat perubahan perilaku) = Electronic word of mouth #dietkantongplastik campaign (the influence towards knowledge, attitude, and intention to change behavior) / Safira Hasna

Pengaruh terpaan iklan televisi dan komunikasi word of mouth terhadap preferensi anak memilih merek (studi kasus merek KFC pada Sekolah Hati Suci) = Effects of tv ads exposure and word of mouth communication to children preference brand choice (case study on KFC as a brand at Hati Suci school)

Efek komunikasi word-of mouth pada persepsi keadilan, kepuasan, dan intensi penggunaan ulang pelanggan pasca keluhan

Analisis hubungan persepsi tentang bauran pemasaran dengan kepuasan dan word of mouth pada pasien umum poliklinik Rumah Sakit Kartika Husada Setu tahun 2017 = Analysis on relation of marketing mix perception to patient's satisfaction and word of mouth in out patient clinic Setu Katika Husada Hospital year 2017