Bagozzi, Richard P.
the Social psychology of consumer behaviour / Richard P. Bagozzi
Open University Press , 2002
 Buku Teks
Consumer psychology in a social media world
Claudiu V. Dimofte, Curis P. Haugtvedt, and Richard F. Yalch.
Routledge, 2015
 Buku Teks
Walters, C. Glenn
Consumer behaviour
South Western Publishing, 1989
 Buku Teks
The Psychology of behaviour at work
 Buku Teks
Gross, Richard D.
Psychology: the science of mind and behaviour
Pustaka Pelajar , 2013
 Buku Teks