Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
M. Suyanto
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
 Buku Teks
Claudia Sonia Sofyan
Analisis penggunaan influencer sebagai bentuk Electronic Word of Mouth Marketing : studi pada Jakarta Aesthetic Clinic = Analysis on utilization of influencer as a form of Electronic Word of Mouth Marketing : study on Jakarta Aesthetic Clinic
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Suradi
Penetapan strategi pemasaran Rumah Sakit PKU Muhammadiyah Surakarta = Determining the marketing strategy in the PKU Muhammadiyah Surakarta Hospital
Universitas Indonesia, 1995
 UI - Tesis Membership