Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
Buku Teks
Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
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Kotler, Philip
Principles of marketing
Prentice-Hall, 1996
Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 2001
Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 1999
Buku Teks