Temporal, Paul
Islamic branding and marketing: creating a global Islamic business / Paul Temporal
John Wiley & Sons, 2011
 Buku Teks
Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
Nadia Izzati
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Aldila Reeza Zen
Analisis strategi co-branding terhadap brand image dilingkungan mahasiswa FISIP UI (Studi global TV, MTV, Nickelodeon
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi (Open)
Hendra Yuniarto
Persepsi konsumen terhadap brand branding dan brand equity di lihat dari sisi program acara di global TV
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis (Open)