Temporal, Paul
Islamic branding and marketing: creating a global Islamic business / Paul Temporal
John Wiley & Sons, 2011
 Buku Teks
Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks SO
Vivian Benedicta
Penggunaan Co-Branding sebagai Strategi Pemasaran dalam Meningkatkan Brand Awareness (Studi pada Brand Sepatu Aerostreet) = The use of Co-Branding as a Marketing Strategy to Enhance Brand Awareness (A Study on the Aerostreet Shoe Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Nadia Izzati
Pengaruh emotional branding terhadap brand loyalty. Studi pada marketing campaign dove di media sosial Youtube = The impact of emotional branding on brand loyalty. Study on dove marketing campaign on social media Youtube
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Aldila Reeza Zen
Analisis strategi co-branding terhadap brand image dilingkungan mahasiswa FISIP UI (Studi global TV, MTV, Nickelodeon
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open