Harahap, Evi Donna
Analisis brand image melalui pengukuran brand loyalty, perceived quality, brand association dan brand awareness dari havoline caltex lubric-ant di wilayah riau daratan serta implikasinya pada perencanaan strategi pemasaran
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis Membership
Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Isnaini Nursilvia
Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Yerrikho Bergas
Analisis kekuatan merek XL dilihat dari sudut pandang brand awareness, brand association, perceived quality, dan brand loyalty. Studi kasus : PT.XL Axiata Tbk. = XL brand strength analysis from the perspective of brand awareness, brand association, perceived quality, and brand loyalty. Case Studies at PT.XL Axiata Tbk.
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi Open