Williams, Leonard Aimslie
Industrial marketing management and controls / L.A. Williams
Elsevier, 1968
 Buku Teks
Rinaldy Awaluddin
Marketing pour un nouveau domaine de franchise astra otoparts
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2000
 UI - Tesis Membership
Suhendar Ismail
La Strategie de marketing de PT. Satelindo dans la region Jabotabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis Membership
Jong, Frits Jacob de
Het systeem van de markvormen / door Frits Jacob de Jong
Stenfert Kroese , 1951
 Buku Teks
Manulang, Merry Kristiani
Marketing strategy analysis of the service company: case study PT Prima Value Indonesia = L'analyse de strategie marketing de la societie de service (etude de cas: PT Prima Value Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis Membership