Putri Wulan
Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Budi Satria
Pengaruh brand bank mandiri terhadap brand equity bank syariah mandiri
Program Pascasarjana Universitas Indonesia, 2009
 UI - Tesis (Open)
Pengaruh brand placement dalam video klip musik terhadap brand attitude (studi brand placement mini dalam video klip musik RAN "Begitu Saja") = The influence of brand placement in music video clip on brand attitude
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Muthia Fathona Rosidi
Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction: studi pada brand H&M = The influence of brand experience on brand loyalty through brand satisfaction on H&M brands
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Farizka Ariesta
Pengaruh kualitas layanan, kebutuhan mencari variasi, harga, karakteristik kategori produk, promosi iklan dan kualitas produk terhadap keputusan perpindahan merek : studi kasus pelanggan SPBU Pertamina = Effect of service quality ,variety seeking price, characteristic category product, advertising campaign, and product quality on decisions of brand switching / Farizka Ariesta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)