Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1984
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Kotler, Philip
Principles of marketing
Pearson, 2014
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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Dunn, Charles James
Case studies in marketing
Macmillan, 1971
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Lamb, Charles W.
Marketing cases : instructor's manual
Houghton Mifflin, 1987
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