Raka Bimo Darmawan
Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Maria Mahdalena
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Nadia Ratna Suminar
Analisis brand image UNIQLOpada produk uniqlo = The effect of brand image UNIQLO
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Jovindes Justian
The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Tanika Syafira Marsha
Analisis strategi consumer-generated marketing dalam membangun brand image produk love beauty and planet Indonesia = Analysis of consumer-generated marketing in building brand image of love beauty and planet Indonesia products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja